Digital Marketing Course Overview

Master the Essentials of Digital Marketing: SEO, Social Media, Content, and Ads — All in One Program!

Rohil NextGen offers a complete Digital Marketing training covering SEO, SEM, Social Media Marketing, Content Creation, and Paid Advertising strategies with real-world projects and industry tools like Google Ads, Facebook Ads Manager, and WordPress.

TOP RATED 4.9 4.9 Ratings
5 Months
Course Duration
2025
Latest Curriculum
120
Total Hours
70
Practical Hours

Why Choose Digital Marketing Certification?

Annual Income

Estimated Salary

₹ 15 L

Career Opportunities

Growth Rate This Year

55%

Industry Demand

Projected by 2026

3 L

Become a Digital Marketing Expert

❝ Learn SEO, Social Media, and Paid Ads Strategies ❞

Course Overview

This Digital Marketing course is designed to teach you SEO techniques, manage social media platforms, create content strategies, and run paid ad campaigns. You will master tools like Google Analytics, Facebook Ads Manager, WordPress, and Canva to build strong online brand presence.

Key Learning Outcomes

  • Understand SEO, keyword research, and ranking techniques.
  • Create and manage effective Google Ads and Facebook Ads campaigns.
  • Build engaging social media marketing strategies across platforms.
  • Master content creation and copywriting for better engagement.
  • Analyze marketing performance using Google Analytics and reporting tools.

Career Prospects with This Course

  • Become a Digital Marketer, SEO Specialist, or Content Strategist in leading companies.
  • Manage Paid Ads as a PPC Expert on Google, Facebook, and Instagram.
  • Handle Social Media Marketing campaigns for brands and agencies.
  • Work as a Marketing Analyst, studying trends and optimizing campaigns.
  • Build your own Digital Marketing Agency or work as a freelancer.

Digital Marketing – 180 Days (Theory + Practical)

Phase 1: Fundamentals of Digital Marketing (Weeks 1–4)

Theory

  • Introduction to Digital Marketing
  • Digital Marketing vs Traditional Marketing
  • Understanding the Digital Marketing Funnel
  • Digital Marketing Career Opportunities

Practical

  • Create a personal branding strategy
  • Analyze successful digital marketing campaigns
  • Set up professional social media profiles

Phase 2: Website Planning & Content Strategy (Weeks 5–8)

Theory

  • Website planning and structure
  • Content strategy development
  • Copywriting fundamentals
  • Content calendar creation

Practical

  • Create a content calendar for a brand
  • Write compelling copy for different platforms
  • Plan and structure a website

Phase 3: SEO – Search Engine Optimization (Weeks 9–14)

Theory

  • On-page SEO optimization
  • Off-page SEO and link building
  • Technical SEO fundamentals
  • Local SEO strategies
  • Keyword research and analysis

Practical

  • Perform comprehensive keyword research
  • Optimize website pages for SEO
  • Create and implement link building strategy

Phase 4: Paid Ads – Google Ads & Facebook Ads (Weeks 15–20)

Theory

  • Google Ads platform overview
  • Facebook Ads Manager setup
  • Campaign structure and optimization
  • Ad copywriting and creative design
  • Budget management and bidding strategies

Practical

  • Create and run Google Ads campaigns
  • Set up Facebook advertising campaigns
  • Optimize ads for better performance

Phase 5: Email & Affiliate Marketing (Weeks 21–24)

Theory

  • Email marketing strategy development
  • Newsletter creation and automation
  • Affiliate marketing fundamentals
  • Partner program management

Practical

  • Create email marketing campaigns
  • Set up email automation sequences
  • Develop affiliate marketing strategy

Phase 6: Analytics, Reporting & Capstone Project (Weeks 25–28)

Week 25-26: Analytics & Reporting

  • Using Google Analytics
  • Traffic analysis and reporting
  • Optimizing campaigns based on data

Practical

  • Set up Google Analytics tracking
  • Create comprehensive marketing reports
  • Analyze campaign performance data

Week 27-28: Capstone Project

  • Create and run a live campaign
  • Prepare a report analyzing results
  • Present your project

Practical

  • Develop complete digital marketing strategy
  • Execute multi-channel campaign
  • Present results and recommendations

Frequently Asked Questions

What is Digital Marketing?

Digital Marketing is the promotion of brands using digital channels and technologies to connect with potential customers. It includes SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics to measure campaign performance.

Do I need prior marketing experience for this course?

No prior marketing experience is required. The course starts with digital marketing fundamentals and gradually builds up to advanced strategies. We provide comprehensive training suitable for beginners and professionals looking to upgrade their skills.

Will I receive a certificate after completing the Digital Marketing course?

Yes, upon successful completion of the course and capstone project, you will receive a certificate from Rohil NextGen that validates your Digital Marketing skills and can be shared with employers.

What kind of projects will I work on during the course?

You'll work on real-world digital marketing projects including SEO optimization, social media campaigns, Google Ads campaigns, content creation, email marketing automation, and a comprehensive capstone project that integrates all the digital marketing skills you've learned.

What tools and platforms will I learn?

You'll learn industry-standard tools including Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (SEMrush/Ahrefs), email marketing platforms (Mailchimp), social media management tools, and various analytics and reporting platforms.

What career support do you provide after course completion?

We provide comprehensive career support including resume building, interview preparation, portfolio development guidance, and connections with our placement partners for job opportunities in digital marketing agencies, corporate marketing departments, and freelance opportunities.