Digital Marketing Course Overview

Master SEO, Google Ads, Social Media Marketing, Email Campaigns, and Web Analytics in one comprehensive Digital Marketing Program!

Rohil NextGen offers a complete Digital Marketing training covering search engines, paid ads, content marketing, analytics, and hands-on campaigns using tools like Google Analytics, SEMrush, Meta Ads, and Mailchimp.

TOP RATED 4.9 4.9 Ratings
3 Months
Course Duration
16 Weeks
Structured Program
120
Total Hours
70
Live Projects

Why Choose Digital Marketing Certification Training?

Annual Income

Avg. Salary in India

₹ 10 L

Digital Penetration

Online Presence in India

83%

Marketing Jobs

Projected Demand by 2026

15 L

Become a Digital Marketing Expert

❝ Learn SEO, Social Media, Google Ads & More ❞

Course Overview

This Digital Marketing course teaches you how to build, manage, and optimize digital campaigns across platforms. Learn SEO, SEM, PPC, content strategy, email marketing, and performance analytics with tools like Google Ads, Meta Business Suite, and more.

Key Learning Outcomes

  • Master On-page and Off-page SEO techniques.
  • Run effective campaigns on Google & Meta Ads Manager.
  • Analyze traffic using Google Analytics & GA4.
  • Build email marketing funnels with Mailchimp.
  • Craft impactful content & copy for various platforms.

Career Prospects with This Course

  • Digital Marketing Executive / Manager.
  • Social Media Marketing Strategist.
  • Email Campaign Specialist.
  • SEO/SEM Analyst or Specialist.
  • Performance Marketer or PPC Expert.

Course Syllabus

Week 1-2: Introduction to Digital Marketing

Theory

  • What is Digital Marketing?
  • Traditional vs Digital Marketing
  • Digital Marketing Channels (SEO, SEM, SMM, Email, Affiliate)
  • Sales funnel & customer journey

Practical

  • Set up a personal brand or project (choose a niche)
  • Create a Google account and set up a basic blog or landing page using WordPress or Blogger

Week 3-4: Website Planning & CMS (WordPress)

Theory

  • Website structure and user experience
  • WordPress basics and theme selection
  • Essential plugins for marketing
  • Mobile optimization principles

Practical

  • Install and customize a WordPress website
  • Set up essential marketing plugins
  • Create a landing page for lead generation

Week 5-6: Search Engine Optimization (SEO)

Theory

  • On-page SEO techniques
  • Off-page SEO and link building
  • Technical SEO fundamentals
  • Local SEO strategies

Practical

  • Perform keyword research using tools
  • Optimize website content for SEO
  • Create and implement an SEO strategy

Week 7-8: Content Marketing & Blogging

Theory

  • Content strategy development
  • Blog writing and optimization
  • Content distribution channels
  • Content performance measurement

Practical

  • Create a content calendar
  • Write and optimize blog posts
  • Develop content for different platforms

Week 9-10: Social Media Marketing (SMM)

Theory

  • Platform-specific strategies (Facebook, Instagram, LinkedIn, Twitter)
  • Content creation for social media
  • Community management
  • Social media advertising basics

Practical

  • Set up and optimize social media profiles
  • Create and schedule social media content
  • Run a small social media ad campaign

Week 11-12: Paid Ads & Google Ads (PPC)

Theory

  • Google Ads platform overview
  • Campaign structure and types
  • Keyword research and bidding strategies
  • Ad copywriting and testing

Practical

  • Set up a Google Ads account
  • Create and launch a search campaign
  • Monitor and optimize campaign performance

Week 13-14: Analytics & Reporting

Theory

  • Google Analytics setup and configuration
  • Key performance indicators (KPIs)
  • Data analysis and interpretation
  • Reporting and dashboard creation

Practical

  • Set up Google Analytics tracking
  • Analyze website traffic and user behavior
  • Create performance reports and dashboards

Week 15-16: Email & Affiliate Marketing

Theory

  • Email marketing strategy and automation
  • List building and segmentation
  • Affiliate marketing fundamentals
  • Program selection and management

Practical

  • Set up an email marketing platform
  • Create and send email campaigns
  • Set up and manage an affiliate program

Frequently Asked Questions

What is Digital Marketing?

Digital Marketing is the promotion of brands using digital channels like search engines, social media, email, and websites to connect with potential customers and drive business growth.

Do I need any prior marketing experience?

No prior marketing experience is required. The course is designed for beginners and covers all fundamental concepts before moving to advanced topics.

Will I receive a certificate after completing the Digital Marketing course?

Yes, upon successful completion of the course and final project, you will receive a certificate from Rohil NextGen.

What tools will I learn during the course?

You'll learn industry-standard tools including Google Analytics, Google Ads, SEMrush, Meta Business Suite, Mailchimp, WordPress, and various social media management platforms.

Can I start my own digital marketing agency after this course?

Yes, the course provides comprehensive knowledge and practical skills needed to start your own digital marketing agency or work as a freelance digital marketer.

What kind of projects will I work on during the course?

You'll work on real-world projects including website creation, SEO optimization, social media campaigns, Google Ads campaigns, email marketing campaigns, and a comprehensive digital marketing strategy for a business.